Tag Archives: marketing

Pizza with flashmob on the side?

Silent Night Family Pizza Hut

Ordering a pizza just got super fun for the holidays! Pizza Hut is running a fantastic campaign when you order the Triple Treat Box that includes a brass band, drum solo and ends with a pyrotechnic display. This family in Utah were completely surprised and delighted when they opened the door to retrieve their pizza order!

Bravo Pizza Hut! Way to connect with your target audience during the holiday season!

Content is the main fuel and backbone of the entire marketing process. Targeted, thoughtful and measurable social media marketing is a powerful tool that empowers brands to publish their content, foster and nurture relationships build rapport and develop loyal customers.

“Content marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience- with the objective of driving profitable customer action.”

Yes, it is true SEO helps ensure your website continually reaches more and more views in order to reach your targeted market. However, the planet is filled with people who are using social media to share, connect, learn, inspire experience, sell and purchase products online. Building your audience also takes investing in creating and sharing quality content and having conversations in order to build genuine connections.

LC Media Consultants will help you create and share your company story.

We will guide you in starting discussions, asking questions, respond to feedback and answering concerns from your followers and customers across all your media platforms. This will result in true customer loyalty and respect for your brand.

Marketing to the masses is a thing of the past. The world has moved decisively away from the driven, “tell customers what to do and think” push style marketing in previous decades. Because of the increasing relationship based business structures within the thought-leading Fortune 100 (think “Google”), a new marketing model has emerged: invitational, “attraction-based” or pull style marketing.

The most basic premise of attraction-based marketing is having your products/services readily available as people discover you through organic searches and social engagement. With that said, the power of successful conversion rests in 3 arenas:

  1. Ensuring your products/services are some of the first ones your niche markets see when they are searching for solutions to their issues.
  2. Encouraging potential market members to search for your products
  3. Establishing your business as a trusted, approachable authority in the places (forums, niche groups etc.) where your customer’s clients, customers, and potential customers congregate. 

Traditional marketing has gone social and has many moving parts. It is all about the power of relationships and integrating online strategic website development, branding with targeted social media reach which creates a solid foundation and new sources of value for your business. Good marketing is about telling a story and creating engaging ways for people to invest emotionally in your products or services.


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Strategic Social Media for Business

Recently, I have encountered a few clients that try to pare down or completely opt out of their social media efforts once their website is developed or redesigned. They seem to be satisfied with a bit of traffic, a simple following and posting updates with some links. They believe they are fulfilling their social media marketing goals. What do I say to them?

No, they are not.

Social platforms are designed to promote your website. The content you produce for it is designed to promote your authority in the industry and the services or products you offer. Working together, they are supposed to improve traffic, readers, colleagues and potential customers which creates more business for you!

“Social media sites have a large audience to tap into, and that audience is growing”.

They are using it to discover new products and brands. Social networks impact buying decisions for nearly ¾ of us. 4 out of 10 people admit to having purchased goods/services online or at that place of business AFTER seeing the item/service *favorited* on social media.

Statistics estimate more than 1.96 billion people worldwide will use social networks by the end of this year and that figure is expected to grow to 2.4 billion by the year 2018.

Maintaining a solid, present and interactive presence on social media ensures your business is truly connected and perceived as legitimate. Simply put, people really do care! Minimal or non-existent media efforts will hurt your opportunities to stand out from your competitors.

If your goal is to expand your customer base and provide the best customer service, social media should be one of your top priorities. Focus on creating a strategy to turn brand awareness into online relationships and engaging with your audience

Investing in strategic social media marketing for your business really isn’t a question anymore.

It is just the right thing to do.

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How to tackle Facebook Marketing

#1. Create and post content to domains you own
#2. Build email lists
#3. Optimize your blog or website for search engines
#4. Build followers and tribes on other social media channels
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